Stay rooted. Stay real. Stay Armenian.
T-SHIRTS
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SWEATSHIRTS
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HOODIES
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SCARVES
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Armo BEAR
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LEGENDS OF ARMENIA
Discover moreSilk scarves inspired by Armenian legends
FEATURED COLLECTION
Meet our ARMO BEARS BY ARMENIANS

Armo Bear Dram

Armo Bear Chic II

Armo Bear Vintage

Armo Bear x Mercedes

Armo Bear
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#Wear your roots
Some things stay with you.
Where you’re from.
What you’ve lived.
What shaped you.
You don’t have to explain it.
You just wear it.
Hay Roots.
BORN FROM CULTURE
Heritage, reimagined.
SUSTAINABLE
Conscious materials. Thoughtful production.
WEAR YOUR ROOTS
Culture you can carry with you.




